The Olympic Games are just around the corner, and we will have an option on YouTube to enjoy the activity of Tokyo 2020.
An option for everyone! One month after the start of the Tokyo 2020 Olympic Games, Marca Claro presented its transmission strategy that will be available in Latin America and will include four signals on YouTube 24 hours a day, from July 23 to August 8.
The sports newspaper will also take advantage of the fair to bring the events to millions of homes in 17 countries: Mexico, Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Republic Dominican Republic, Uruguay, and Venezuela.
This option becomes very accessible through statistics: YouTube has 392 billion views of sports content, and the Marca Claro channel exceeds one million subscribers, so the Tokyo 2020 events will reach every corner of the countries involved.
Beyond what it means to reach millions of people, a team of sports specialists, analysts and commentators is already preparing to have the best tools for the fair.
Arturo Elias Ayub, CEO of Claro Sports, highlighted the importance of Marca Claro becoming a Tokyo 2020 broadcaster on YouTube. In addition, he assured that this experience would mean another chapter in the innovation of transmissions.
“We are happy to continue innovating in the way the Olympics can be viewed. As specialists in cross-platform streaming, working with YouTube is the right decision. We will go hand in hand and with the full support of a great platform for fans to enjoy a new experience, “said the businessman.
Which athletes will I be able to watch on YouTube at Tokyo 2020?
The answer is very extensive, since Marca Claro’s YouTube channel will have the participation of Mexican athletes, as well as the rest of the Latin delegations in archery, diving, gymnastics, and others. Obviously, the list is completed with the athletes of the Olympic Refugee Team and the international stars of all disciplines.